ONE:1. Never seen anything of a franc-tireur-guerilla.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:And the causes whence it springs,Socrates, then, did not create the cross-examining elenchus, but he gave it two new and very important applications. So far as we can make out, it had hitherto been only used (again, after the example of the law-courts) for the purpose of detecting error or intentional deceit. He made it an instrument for introducing his own convictions into the minds of others, but so that his interlocutors seemed to be discovering them for themselves, and were certainly learning how, in their turn, to practise the same didactic interrogation on a future occasion. And he also used it for the purpose of logical self-discipline in a manner which will be139 presently explained. Of course, Socrates also employed the erotetic method as a means of confutation, and, in his hands, it powerfully illustrated what we have called the negative moment of Greek thought. To prepare the ground for new truth it was necessary to clear away the misconceptions which were likely to interfere with its admission; or, if Socrates himself had nothing to impart, he could at any rate purge away the false conceit of knowledge from unformed minds, and hold them back from attempting difficult tasks until they were properly qualified for the undertaking. For example, a certain Glauco, a brother of Plato, had attempted to address the public assembly, when he was not yet twenty years of age, and was naturally quite unfitted for the task. At Athens, where every citizen had a voice in his countrys affairs, obstruction, whether intentional or not, was very summarily dealt with. Speakers who had nothing to say that was worth hearing were forcibly removed from the bma by the police; and this fate had already more than once befallen the youthful orator, much to the annoyance of his friends, who could not prevail on him to refrain from repeating the experiment, when Socrates took the matter in hand. One or two adroit compliments on his ambition drew Glauco into a conversation with the veteran dialectician on the aims and duties of a statesman. It was agreed that his first object should be to benefit the country, and that a good way of achieving this end would be to increase its wealth, which, again, could be done either by augmenting the receipts or by diminishing the expenditure. Could Glauco tell what was the present revenue of Athens, and whence it was derived?No; he had not studied that question.Well then, perhaps, he had some useful retrenchments to propose.No; he had not studied that either. But the State might, he thought, be enriched at the expense of its enemies.A good idea, if we can be sure of beating them first! Only, to avoid the risk of attacking somebody who is stronger than ourselves, we must140 know what are the enemys military resources as compared with our own. To begin with the latter: Can Glauco tell how many ships and soldiers Athens has at her disposal?No, he does not at this moment remember.Then, perhaps, he has it all written down somewhere?He must confess not. So the conversation goes on until Socrates has convicted his ambitious young friend of possessing no accurate information whatever about political questions.90
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:Let us now pass over fourteen centuries and see to what results the doctrine taught by Plato himself led when it had entered into an alliance with the superstitions which he denounced. Our illustration shall be taken from a sainted hero of the Catholic Church. In a sermon preached before Pope Nicholas II. at Arezzo, the famous Hildebrand, afterwards Gregory VII., relates the following story:
ONE:Conventional custom has assigned blue as a tint for wrought iron, neutral or pale pink for cast iron, and purple for steel. Wood is generally distinguished by "graining," which is easily done, and looks well.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:Yonder it is! Larrys hand gestured ahead and to the side.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:An additional influence, not the less potent because unacknowledged, was the same craving for a principle of unity that had impelled early Greek thought to seek for the sole substance or cause of physical phenomena in some single material element, whether water, air, or fire; and just as these various principles were finally decomposed into the multitudinous atoms of Leucippus, so also, but much more speedily, did the general principle of knowledge tend to decompose itself into innumerable cognitions of the partial ends or utilities which action was directed to achieve. The need of a comprehensive generalisation again made itself felt, and all good was summed up under the head of happiness. The same difficulties recurred under another form. To define happiness proved not less difficult than to define use or practical knowledge. Three points of view offered themselves, and all three had been more or less anticipated by Socrates. Happiness might mean unmixed pleasure, or the exclusive cultivation of mans higher nature, or voluntary subordination to a larger whole. The founder of Athenian philosophy used to present each of these, in turn, as an end, without recognising the possibility of a conflict between134 them; and it certainly would be a mistake to represent them as constantly opposed. Yet a truly scientific principle must either prove their identity, or make its choice among them, or discover something better. Plato seems to have taken up the three methods, one after the other, without coming to any very satisfactory conclusion. Aristotle identified the first two, but failed, or rather did not attempt to harmonise them with the third. Succeeding schools tried various combinations, laying more or less stress on different principles at different periods, till the will of an omnipotent Creator was substituted for every human standard. With the decline of dogmatic theology we have seen them all come to life again, and the old battle is still being fought out under our eyes. Speaking broadly, it may be said that the method which we have placed first on the list is more particularly represented in England, the second in France, and the last in Germany. Yet they refuse to be separated by any rigid line of demarcation, and each tends either to combine with or to pass into one or both of the rival theories. Modern utilitarianism, as constituted by John Stuart Mill, although avowedly based on the paramount value of pleasure, in admitting qualitative differences among enjoyments, and in subordinating individual to social good, introduces principles of action which are not, properly speaking, hedonistic. Neither is the idea of the whole by any means free from ambiguity. We have party, church, nation, order, progress, race, humanity, and the sum total of sensitive beings, all putting in their claims to figure as that entity. Where the pursuit of any single end gives rise to conflicting pretensions, a wise man will check them by reference to the other accredited standards, and will cherish a not unreasonable expectation that the evolution of life is tending to bring them all into ultimate agreement.

FORE:"Now you go and leave me," she cried. "I am sick of the sight of your faces. Give me a chance. Let me have an hour's start."
Published Aug 30.
TWO:"We shall probably never know," she said after a pause. "But as to your own trouble, Gordon, dear Gordon, why don't you confide in me?"
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:"'These allegations of the reporter of De Tijd caused the authorities to institute inquiries, and the following is now stated with regard to the alleged events:
Published Aug 28.
TWO:The officer shook his head in a puzzled kind of way. He knew nothing about any woman. Perhaps those below had accounted for her. There were lights all over the house when Lalage was led down with the handcuffs on his wrists.In connection with the summons, which had been sent in the name of the archdiocese to De Tijd, and had been proclaimed in all the churches of Antwerp in the morning, his Eminence insisted that it should be printed in its entirety, as very many priests had taken refuge in The Netherlands, whose help was pressingly wanted in the arch-diocese in many of the parishes.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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CRAFTED IN NEW YORK, USA.
It seems to us that Hegel, in his anxiety to crush every historical process into the narrow symmetry of a favourite metaphysical formula, has confounded several entirely distinct conceptions under the common name of subjectivity. First, there is the right of private judgment, the claim of each individual to have a voice in the affairs of the State, and to have the free management of his own personal concerns. But this, so far from being modern, is one of the oldest customs of the Aryan race; and perhaps, could we look back to the oldest history of other races now despotically governed, we should find it prevailing among them also. It was no new nor unheard-of privilege that Rousseau vindicated for the peoples of his own time, but their ancient birthright, taken from them by the growth of a centralised military system, just as it had been formerly taken from the city communities of the Graeco-Roman world. In this respect, Plato goes against the whole248 spirit of his country, and no period of its development, not even the age of Homer, would have satisfied him.
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The new teacher gathered round him a distinguished275 society, comprising not only professional philosophers, but also physicians, rhetors, senators, and statesmen. Among the last-mentioned class, Rogatianus, who filled the office of praetor, showed the sincerity of his conversion by renouncing the dignities of his position, surrendering his worldly possessions, limiting himself to the barest necessaries of life, and allowing himself to be dependent even for these on the hospitality of his friends. Thanks to this asceticism, he recovered the use of his hands and feet, which had before been completely crippled with gout.409"That is quite easy. I have a latchkey in my waistcoat pocket. You have only to go and get the papers, and nobody will be any the wiser. I felt quite sure you would do this thing for me."
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